http://happonencommunications.com Just another WordPress weblog Sun, 30 Mar 2008 22:35:42 +0000 http://backend.userland.com/rss092 en The other day, The Seattle Times ran a front-page story from the AP about the generosity of Americans. With the headline Americans set record with gifts to charity, the Times details the nearly $300 billion given annually, noting that the vast majority of those billions come from individuals. In philanthropic ... http://happonencommunications.com/2007/06/26/is-perception-really-reality/ So you finally got someone in the media to call you back. They want to do a story with you and are planning to interview you tomorrow. Since they want to talk about you and your company/product/service, this should be easy. You don’t need to prepare because you already know ... http://happonencommunications.com/2007/06/05/finally-the-interview/ This much-coveted story, where your business is highlighted often with full-color pictures, is the Holy Grail of PR. To get that story, you need to think about your business as part of a bigger trend. Let’s say you provide a financial counseling service. That in and of itself is not ... http://happonencommunications.com/2007/05/18/the-feature-story/ If I tell you that I am really funny. No seriously, I’m hilarious. I have the best sense of humor of anyone you will ever meet. Do you believe me? What if a friend tells you that Heidi Happonen is the funniest person they’ve ever met. Seriously, you have to talk with ... http://happonencommunications.com/2007/04/16/scoring-free-business-press/