Case Studies

MILA - Building Name Recognition

Problem - How do you get a little-known mortgage company national attention for its cutting edge technology and business acumen?

Solution - Build a PR foundation that develops media relationships, speaking engagements and trade shows to reach untapped audiences with your unique product offering.

Result - With sleeves-rolled-up diligence and consistent correspondence with key influencers MILA’s average audience increased by more than three million in less than nine months. Building a broad media campaign around the company’s core strengths, MILA is now regularly featured in trade and local business publications and commands a spot on the editorial board of the industry’s leading magazine.

McDonald’s of Western Washington - Fighting Misperceptions

Problem - How do you combat the image of a faceless corporate giant when in fact more than 80 percent of the business is franchisee owner/operated?

Solution - Profile a successful local owner/operator entrepreneur stories through media and community involvement.

Result - Local owner/operators connected with a range of local young entrepreneur groups and were profiled for their efforts in giving back to community of young business leaders in a variety of local daily newspapers and TV. One owner/operator of several restaurants was even named as one of the Best Companies to Work for by WA CEO magazine.

Ronald McDonald House Charities of Western Washington - Creating a Special Event

Problem - How do you get attention for your charity around the holidays when every non-profit is clamoring for attention?

Solution - Create an event tied to with not one but 18 local celebrities and launch an online auction selling one of a kind artwork created by those celebrities.\

Results - On National Children’s Day in November 2004, RMHC of Western Washington hosted an event with the Seattle Supersonics at their main house. The players joined children undergoing treatment at Children’s Hospital and Regional Medical Center to create hand-print acrylic artwork together. Sonics players then signed the artwork they created with the children. The dynamic look of an NBA player’s hand-print next to a young child’s garnered a great deal of attention fetching nearly $5,000 for the house in the online auction. Additionally, media coverage from every major local news outlet and profiles at the half-time show of several Sonics games enabled the house to reach wide audience.