Scoring Free Business Press
Posted on April 16, 2007
If I tell you that I am really funny. No seriously, I’m hilarious. I have the best sense of humor of anyone you will ever meet.
Do you believe me?
What if a friend tells you that Heidi Happonen is the funniest person they’ve ever met. Seriously, you have to talk with her. She’ll make you cry from laughing so hard.
You might be inclined to listen.
That’s the difference between advertising and PR. The first is me telling you how great I am. The second is someone else telling you how great I am. That third party recognition is pure gold and when done right can bring in a lot of business.
There are many ways to go after some of that third party gold. One of the most obvious is to talk with your local business media.
Take advantage of the fact that most local newspapers have a business section that routinely reports on events and activities that you will be engaging in just in the normal course of doing business:
* Grand Openings
* Expansions New hires
* Special Events
* Promotions
* Community service involvement
Any of these can be translated into a news story that frames your business in an appealing light and attracts customers to your door. If you need a hand along the way, that’s what we’re here for. Even if we aren’t really all that extraordinarily funny.
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